Curious how it started?
"Why should the experience visiting your e-com be so static for every visitor?"
Milestone 1 - Track
The journey began with creating a new method for tracking
visitors behavior in an e-commerce. This includes understanding
all the nuances and details of a visitors behavior. What the visitor
does and sees.
To be honest, we created this without knowing exactly what we were going
to use it for, but we knew that if we did it right, it would be very valuable.
Milestone 2 - Predict
Early on, we understood that the data we create in our tracking has unique
potential. And we also understood that even though a person's behavior is
something very complex, there are clear patterns in these behaviors.
Using methods within AI / Machine Learning, we developed a method to
identify these patterns to predict a visitor's motivation and intentions.
Milestone 3 - Personalize with hyper relevance
It was now that it really started to get exciting. Together with a
number of pilot customers we developed tools to utilize the power
within the predicted motivation and intentions.
With a relentless focus on improving Conversion rate and Average
order value we created an automated solution that personalize your
e-com to each visitor in real time.