Personalization on Autopilot

Bubbi is designed to require minimal time from your team.

We start with a proof-of-concept (POC) that typically needs no more than 8 hours from your side:

1. Technical setup: Install Bubbi’s script and collect data for 4 weeks – just 1 hour of your time.
2. Insights: In a workshop, Bubbi presents key findings and suggests growth modules – 2 hours from your commercial team.
3. Optimization & growth: Over 10 weeks, Bubbi optimizes the activated modules to meet your growth goal. No developer time is needed – around 5 hours for feedback.

After the POC, ongoing effort is minimal – usually 2 hours per month for check-ins. Bubbi handles performance tracking, optimization, and implementation. Plug, perform, grow.

No. The only technical step needed is to add the Bubbi script and ensure cookie consent is properly handled. That’s it. All modules are delivered and managed by Bubbi – no ongoing developer involvement is required unless you choose to build your own custom setup.

Negligibly. Bubbi is designed to load asynchronously and doesn’t block any core web vitals. In fact, many clients report no measurable impact on performance or load time.

No. Bubbi operates client-side and only affects visible content after the page has loaded. We follow best practices to ensure SEO remains unaffected, and growth modules are not indexed by search engines.

Yes. Bubbi can function as a segmentation and decisioning layer, feeding insights and triggers into your own rendering logic or personalization framework – whether it’s client-side, server-side, or via tag management.

Yes. Bubbi adapts to your business model, brand tone, and site logic – with support from our in-house UX designers. Through Bubbi’s automated personalization, content is only shown when it adds value, making personalization feel helpful – not intrusive.

Yes. Bubbi easily adapts to different languages, currencies, and market behaviors – making it ideal for scalable, multi-market optimization.

Yes, Bubbi has built-in functionality for advanced A/B testing analytics. You create the A/B test in your e-commerce system, and Bubbi handles the performance tracking. You can follow the test results in real time through Bubbi’s dashboard.

Bubbi combines behavioral data, real-time traffic signals, and conversion probabilities to identify user intent and motivation. Our system doesn’t rely on pre-built rule sets – it adapts dynamically and automatically. What makes Bubbi unique is its ability to act on this data in-session with minimal configuration and no heavy tagging – unlocking performance gains no static setup can match

Bubbi’s models are retrained daily to reflect pricing, seasonality, and other behavioral shifts – ensuring optimizations always match current user needs.

• Instant setup & low effort
  Bubbi is live in under an hour with just a script. No heavy dev work needed – and if you want to stop, just remove the script.
• Real-time personalization that knows when to hold back
  While others focus on when to show content, Bubbi also knows when not to. We avoid adding friction, showing messages only what truly improves the customer journey.
• Built-in experimentation & continuous learning
  Every module includes live control groups, giving you measurable results by default over time. Bubbi adjusts automatically to behavior changes and seasonal trends.
• Low-risk, performance-driven model
  Start with a discounted 4-month POC. No long-term commitment. If we don’t perform, you can walk away – with just a few clicks.

Bubbi uses live control groups to continuously measure the impact of each module over time. This “A/B testing by default” approach means results are always benchmarked against a neutral baseline. Key metrics like uplift, CR, AOV and behavioural KPIs are tracked in real time through Bubbi’s dashboard.

We use a sequential frequentist z-test: each bubbi module is first sized to achieve 80 % power (β ≤ 0.20) for our pre-specified minimum detectable uplift at a 5 % significance level (α = 0.05). We then compare the variant group against the control group at planned interim checkpoints, declaring significance as soon as the p-value criteria is met.

To account for baseline drift (e.g. macro-events or site changes), we never fully “stop” the test. Instead, after the initial decision point we continue measuring on a small holdout control group indefinitely. This ongoing monitoring lets us detect shifts in the underlying dynamics and ensures our module keeps delivering real value over time.

Yes. Bubbi offers proof-of-concept projects with measurable goals, clear tracking, and predefined KPIs. It’s a great way to test Bubbi’s value without a long-term commitment.

• Instant setup & low effort
  Bubbi is live in under an hour with just a script. No heavy dev work needed – and if you want to stop, just remove the script.
• Real-time personalization that knows when to hold back
  While others focus on when to show content, Bubbi also knows when not to. We avoid adding friction, showing messages only what truly improves the customer journey.
• Built-in experimentation & continuous learning
  Every module includes live control groups, giving you measurable results by default over time. Bubbi adjusts automatically to behavior changes and seasonal trends.
• Low-risk, performance-driven model
  Start with a discounted 4-month POC. No long-term commitment. If we don’t perform, you can walk away – with just a few clicks.

Bubbi is industry-agnostic and built to deliver growth across both service-based and product-focused e-commerce. Today, our customers span a wide range of verticals, including:

• Fashion retail
• Marketplaces
• Consumer goods
• Health & beauty
• Durable goods
• Subscription & service-based sales

Whether your average order value is €25 or €5,000, Bubbi adapts to your customer journeys and commercial goals. Its flexibility and scalability makes it equally effective for both high-volume retailers and specialized DTC brands.

Bubbi takes privacy seriously and has implemented several measures to comply with applicable data protection laws, including the GDPR. For more information, see Bubbi Privacy FAQ

Security is a top priority for Bubbi. Bubbi’s service is designed with modern security principles at its core — including security and privacy by design — and follows industry best practices for data protection.

For more information on Bubbi’s security measures, please see the Bubbi Security Whitepaper.